COMMERCIAL-NEWS | ROBERT TOMLINSON - A ribbon cutting ceremony was held on Friday, Aug. 12 during downtown Three Rivers’ Sass in the City event for the new Cedar and Sage Boutique, located at 109 Portage Ave. The ceremonial ribbon was cut by owner Katie Jacobs (third from left, holding scissors), who officially opened the store back on Memorial Day weekend.

Cedar and Sage Boutique opens in downtown Three Rivers

THREE RIVERS — A new women’s boutique in Three Rivers opened up shop recently in downtown, with a perfect event-filled backdrop to do so.

The Cedar and Sage Boutique, located at 109 Portage Ave., officially had its grand opening celebration on Friday, Aug. 12 during the Sass in the City event in downtown Three Rivers. Hundreds of people filed through the doors that day, and a ribbon cutting was held an hour after Sass in the City’s events began.

To say the turnout for the grand opening celebration made owner Katie Jacobs pleased was an understatement.

“It makes me so happy to see everybody out doing exactly what I wanted to provide for the community, and everyone's so happy and loving it. It makes me super happy to provide that,” Jacobs said.

The boutique offers what Jacobs called “trendier” clothes for women age 20 and up, from sizes 0-15. They include tops, dresses, jeans, and more, with some other non-clothing items available as well.

Jacobs said the inspiration for opening the shop was a lack of options for women’s clothes, and clothes in general, around the area.

“I have three daughters, and there was never enough shopping anywhere, and then even in Kalamazoo things started shutting down, and I just really felt in my gut that we need places to go to shop for the shopping experience,” Jacobs said.

In addition, Jacobs said having an in-person shopping experience for clothes is important to her.

“Women need to be able to see the clothes, touch them, try them on and not just order things online,” Jacobs said. “I want the personal experience to still be here, so I felt I needed to provide that.”

To that, Jacobs said she is holding off on starting an online version of her store for now to focus more on the storefront early on.

“I’ll eventually dive into it, but my passion is the storefront and I would like to see more people come into the shop. I want to create more relationships with people,” Jacobs said. “I know I can make a lot more money being online, but you create relationships with a storefront, and that’s what’s really important to me.”

The store officially opened back on Memorial Day weekend in their downtown location, which occupies the space formerly held by James Sherman Salon, which moved to the Metro at Maple Lane Plaza on North Main Street earlier this year. Jacobs, who coincidentally used to work at James Sherman Salon, said the location was a perfect fit for her business.

“I love seeing people come out downtown, and I have a heart for downtown. I used to work down here when it was James Sherman Salon, so I really love the downtown area,” Jacobs said, adding that downtown was the first place she considered for her business.

“[Downtown]’s got that old charm, you just get the character. I had options for newer buildings that would provide me more space and parking, but this just gives the character you don’t get with those new places, and that was important to me,” Jacobs said.

Looking ahead, Jacobs said she hopes her business can be an option for those who may not want to travel to bigger cities to do clothes shopping.

“I hope it provides an option for people to not have to travel 20 minutes north or 20 minutes south, that we have something right here that can fulfill them and make them happy when they come in,” Jacobs said. “They can find something here that makes them feel good for a date night or for a wedding they have to go to, and it’s right here in Three Rivers. I want people to know Three Rivers is capable of providing really nice things.”

Above all else though, Jacobs said she wanted to involve her family in the business and show them that women can do anything they want to do.

“I wanted to teach that to my girls, and I think we’re getting there. They’re watching this and working with me and realizing that they can work hard and achieve their dreams, and if it’s a clothing store or something else, they’re capable of doing whatever the heck they want to do,” Jacobs said. “I’m realizing more and more how many women own businesses in downtown too, and it’s very inspiring.”

The Cedar and Sage Boutique is open Tuesdays and Saturdays from 10 a.m. – 3 p.m., and Wednesdays, Thursdays and Fridays from 10 a.m. – 6 p.m. Jacobs said she hopes to expand those hours in the future.

Robert Tomlinson can be reached at 279-7488 ext. 22 or

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